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Virtue signalling - Printable Version +- RichieAllen.co.uk Forum (https://forums.richieallen.co.uk) +-- Forum: Community (https://forums.richieallen.co.uk/forumdisplay.php?fid=4) +--- Forum: General Discussion (https://forums.richieallen.co.uk/forumdisplay.php?fid=5) +--- Thread: Virtue signalling (/showthread.php?tid=55) |
Virtue signalling - jake - 01-28-2018 We often point out virtue signalling in the media. However, I believe it's important to hold ourselves to the same standards. I don't have a problem soliciting donations to support the show... but, isn't it virtue signalling to call out "those who can afford it" by saying they should be making donations? A free programme is free programme. In advertising, it's called "bait and switch" when a business lures a customer in with free or low value offers only to make it unavailable and switch them to an alternative offer. (This virtue signalling is similar). I want the show to succeed as much as the next person (I've even made the occasional donation). And, as a consultant that helps businesses improve their profitability, I speak from experience when I say that businesses who offer a good service but can't turn a profit are two a penny. Delivering a good service is expected. If a business doesn't have a good service then they're dead in the water. Yet, the hardest thing a business has to do is figure out how to monetise their business model and make it self sustaining. Most people have experienced the hare krishna person that gives a gift in the street (flower or a book or some other low value donation), then upon accepting the gift they ask you for a donation in return. This uses a powerful persuasion technique called reciprocation. I respect and understand the decision to keep the show content free to all. And, understand it has to monetise somehow, yet, disagree with the methods of doing it. Firstly, because it contradicts the behaviours we point out during the show. And secondly, because it's so ineffective. Rightly or wrongly, it is human nature for people to follow the path of least resistance. If people no not have to donate they won't. Here's my ideas to make soliciting/monetisation more effective:
Peace! Jake |